All posts in Tiffany & Co

The iconic fine jewelry company, Tiffany & Co., is expanding its influence by opening a store in Prague, Czech Republic, which will be the first Tiffany store in Eastern Europe.

The store is expected to open in the summer of 2012, so if you're planning any European vacations next year, you may want to stop by and check it out. The company plans to take advantage of the historically rich city to bring luxury jewelery to customers who expect a wide range and superior service.

According to DiamondNe.ws, the store is designed with many of the same features in mind as the New York flagship store, with custom furniture and plenty of elements which feature Tiffany's elegant fluting, distinctive blue and delicate patterns.

The collections will feature diamond rings, engagement rings, fine and fashion jewelry, watches, gifts and the designs of several influential jewelers, like Elsa Peretti and Paloma Picasso.

If you don't expect to visit Eastern Europe any time soon, you may be able to quench your thirst for fine jewelry with a vintage cocktail ring, estate earrings or an antique brooch!

Fine jewelry and classic literature lovers should rejoice, as Tiffany & Co. recently announced its partnership with Warner Bros. Pictures and director Baz Luhrmann for his interpretation of F. Scott Fitzgerald's The Great Gatsby.

The jeweler is providing the jewelry for the film, which takes place in the Jazz Age. The collection features extraordinary platinum-set diamonds and pearls which serve to complement the period clothing of the actors. The pairing gives the film a sense of luxury and grandeur, which is perfect for the penthouse parties and summer celebrations held at Gatsby's grand estate.

Tiffany & Co.'s designs defined the glamour of the time period, which is why the partnership comes naturally for the company. It looked to its vintage jewelry collections as inspiration for the new baubles. F. Scott Fitzgerald, the author of the book, was a customer himself, and Tiffany's first Design Director ran with the same type of crowd featured in the story.

The interior of Jay Gatsby's home was also furnished with Tiffany & Co. china, silverware and other accessories in the film.

If you want to get in on the feel of the 1920s, consider a vintage cocktail ring or a diamond pendant from the era!

New York City already has two Tiffany & Co. stores, but the company is planning to open a third in September 2012.

According to Reuters, Tiffany & Co.'s recent large sale gains and an increase in NYC tourism fueled the decision to open up a third store in Manhattan's trendy SoHo district. The store's opening will take place around the same time as the company's 175th anniversary.

The fine jewelry store will be 7,000 square feet, which is much larger than the average planned for Tiffany & Co.'s new stores. Most of the more recently built venues are only about 3,500 to 4,000 square feet.

The store on Manhattan's Fifth Avenue is 45,500 square feet and has accounted for 8 percent of Tiffany & Co.'s total sales in 2010, according to the news source. The other NYC store location is in the Wall Street area and there are currently 98 other Tiffany & Co. stores operating in the U.S.

If you can't wait until 2012 to check out the new store, consider opting for a vintage Tiffany & Co. piece, like a diamond wedding band or a vintage gold watch.

No matter the business, these days, it’s a good idea to have an online presence to promote one’s products or services. Iconic American jeweler Tiffany & Co. is doing just that, as it recently introduced a new website and a smartphone app for lovers everywhere looking for the perfect diamond engagement ring.

“Tiffany has long been a major presence at engagements and weddings, and now we’ve built that presence online with love stories and a whole world of romantic possibilities,” explained Tiffany and Co.’s chief marketing officer, Caroline Naggiar. The website and app go hand-in-hand, offering advice for lovebirds and sharing stories from other couples – Tiffany’s is, after all, an expert on the subject, having been the go-to jeweler for 175 years.

Another component for the smartphone app is its ring finder guide, designed to help couples choose the perfect diamond engagement ring in the palm of their hand. Users have the option of being able to view the baubles from different angles and even on different hand models, according to Ubergizmo. They can also share their choice on Facebook or send their pick to a Tiffanny’s diamond consultant if they intend on purchasing the gem.

If there's one company that's synonymous with diamond engagement rings, it's Tiffany & Co. The jeweler, having been around for well over a century, is the go-to boutique for couples who are planning on symbolizing their love for each other with some sparkle. And it seems that the brand is not slowing down, as it recently posted strong positive earnings for the first quarter of the year.

According to the company, its net sales soared 20 percent from last year to $761 million in the first quarter. This includes sales from the 232 stores all over the world as well as from its online store. In America alone, Tiffany & Co's sales of its diamond engagement rings and other baubles increased to $374.7 million. The highest jump in sales was in the Asia-Pacific region, posting a 37 percent increase last year.

This is good news for the company, especially after a struggling economic climate in which industries that produce luxury goods like gorgeous diamond engagement rings are the first to be affected.  

Tiffany & Co has been known as one of the the premiere American jewelers for over a century – its fashion-forward jewelry is coveted by women around the world, from famous celebrities like Natalie Portman to regular folks looking for something special and dazzling. For its new collection, the company decided to look to the past, giving a literal twist to vintage jewelry pieces.

The craft of hand-twisting metal wires to create an interesting spiral motif has been done for generations, and Tiffany & Co is updating the look for the modern woman. According to the company, the Tiffany Twist "[is] a new collection that turns 18 karat gold and sterling silver into jewelry of chic simplicity."

The line includes a twisted bow pendant suspended on a long chain, complementing a wide array of ensembles. Additionally, twisted bangles are available for those who would like to make a statement with stacked pieces of jewelry. As an update on those classic vintage earrings, the company also created twisted hoops in two sizes.